Design is a tool that has the power to transform our reality. It can make our world a better or a worst place, it's all up to us, and how we use it!
↓ I can tell you moreAbout me
(I'm still evolving and discovering who am I, but here some things I already figured out on the way...)
I discovered quite young that art and the creative field was something for me, I was so curious about everything and I always loved to draw. I started my career as designer in 2008, working and evolving through industrial design, visual, editorial, fintech startups, and agencies like DDB Prague and R/GA.
I decided not to be a generalist, but a specialist on something, since design field is so vast. I enjoy reading books about psychology, try to understand people's minds and behaviors, so I decided to focus my career on user experience, user interface, and user psychology. One of the things I love the most about the product design career is that I am always learning something new, always.
I'm creator, editor, and writer at ColetivoUx.com - a place where Brazilian designers share their experiences and experiences with the community. I write articles and speak about design and psychology. I like to transform chaos into order (or, if you prefer, transform complexity into simplicity).
Besides design, I am also a post-rock musician and street photographer.
You can explore my side-projects here.
Say hello
Coletivo UX Meetup
Service Design sprint
Service Design sprint
ISA Redux - speaker
🧠 Passionate about Psychology
To be an effective designer, we need to learn how our mind works, that’s one of the reasons why I’m an avid reader of psychology and philosophy books (also personal taste). Design it's all about people, and psychology too. Understand user's minds, behaviors, mental models and cognitive biases are vital in order to create a persuasive, emotional, and engaging experience.
♟ Ux Strategist
The most exciting part of being an Experience Designer is solving problems and being in constant learning. Understand human behaviors, systems, available technology, and business goals in order to match those with real user needs is a process that I enjoy. In order to go from A to B (or from chaos to order) we need a clear strategy and design principles to support our design decisions along the way.
🦄 Product Designer
During a long time in my career, I was the unicorn in the company, being responsible for all the UX, UI, and visual design responsibilities. This helped me learn about all the different stages inside a product development, and made my experience vast (T shaped). I can contribute across all the process, from initial conceptual states until final UI and deliverables.
/ Client experience
• McDonald's
• Volkswagen
• Makro
• Verizon
• Sanofi
• Samsung
• Bradesco
• Porsche
• SESC São Paulo
/ Main skills
• User Experience
• User Interface
• UX strategy
• Usability evaluation
• Information architecture
• UX writing,
• Wireframing
• Prototyping
• Design Workshops
• Html & Css
• (Yes, I use Figma)
/ Speaker at
• Interaction South America | 2018
• World Interaction Day IxDA | 2018
• ISA Redux IED SP | 2018
• UX Sessions | 2018
• DDB Labs | 2019
Community contributions
A place where Brazilian UX community share their knowledge and experiences
Explore Coletivo UX Helping Brazil fight covid19 pandemc with a public map created by the community
More about this projectI write articles and speak about ux, psychology, and my experiences in the industry
Explore articlesSide projects
Besides my passion for ux and tech, I also produce works on street photography, music, video, visual arts and more - I'm a curious creative.
MY WORKS
Index of my main works
MY BOOK
Recently I published my first book called Chaos & Order. You can look inside the book here